Social Monitoring Pipeline

From social signal
to qualified lead.

Continuous monitoring across LinkedIn, Reddit, Twitter, and YouTube. Automatic enrichment, qualification, and campaign staging. You handle strategy — the system handles everything else.

The pipeline, end to end

Every lead goes through 6 stages. The first 4 are fully automated. You step in for campaign assignment and push.

📡
Signal Detected
Trigify monitors 24/7 across platforms
👤
Lead Captured
Name, company, title, LinkedIn, engagement context
🔍
Enriched
Email found, company data, tech stack, revenue
Qualified
Passes ICP: right title, size, industry, email
📧
Campaign Assigned
Matched to sequence, variables populated
🚀
Pushed
Live in Smartlead, emails sending

Every lead gets a full profile

Within 10 seconds of capture, we find their work email, validate it, pull company data, detect competitors, and score the lead. No manual research needed.

1
Profile Search
LeadMagic
2
Email Discovery
LeadMagic + Apollo
3
Email Validation
MX check, catch-all detection
4
Company Data
Size, industry, tech stack, revenue
5
Competitor Detection
Keyword + domain matching
6
ICP Qualification
Title, size, industry, seniority
7
Lead Scoring
0-100 composite score

Seven ways to find leads

Different platforms capture different buying signals. Profile monitoring gives the highest-intent leads — someone engaging with your competitor is already in-market.

in
LinkedIn Posts
Keyword monitoring. Captures people who post about your topics — "CMMS", "maintenance scheduling", "work orders".
MEDIUM SIGNAL
in
LinkedIn Profiles
Engagement monitoring. Captures people who like or comment on a specific company's posts. Point it at competitors to find their engaged audience.
HIGH SIGNAL
R
Reddit
People actively asking for tool recommendations, comparing solutions, or venting about broken processes. High purchase intent.
HIGH SIGNAL
X
Twitter / X
Keyword + profile monitoring. Track brand mentions, competitor discussions, and industry commentary in real time.
MEDIUM SIGNAL
YouTube
Video keyword search + channel engagement monitoring. Captures people watching comparison videos, tutorials, and product reviews.
MEDIUM SIGNAL
AI
AI-Discovered
Tell the AI: "find 50 companies in industrial maintenance." It discovers them, resolves their social profiles, and creates monitoring searches — all in one conversation.
SCALABLE
Title: Operations Manager Company size: 3,419 (range: 50-10,000) Industry: Manufacturing Seniority: Senior Email: valid (verified) Not a competitor → QUALIFIED score: 62 ─── Title: Marketing Intern Company size: 3 (below minimum) → FILTERED OUT

Only the right leads get through

Every captured lead is checked against your ICP criteria automatically. Title keywords, company size, industry, seniority, email quality, competitor status — all evaluated in real time.

You can run multiple qualifier profiles in parallel. "COOs in manufacturing" and "SAP users" can each have their own pipeline with independent counts.

Sockeye pipeline today

Early numbers with a conservative qualifier. Widening criteria or adding more searches directly increases the qualified pipeline.

912
Leads captured
~45
Pass ICP qualifier
6
Active searches
5
Platforms monitored

What's automated, what's yours

The system handles data work. You make the strategic calls.

⚡ Fully Automated
  • 24/7 signal detection across all platforms
  • Lead capture and deduplication
  • Email discovery and validation
  • Company data enrichment
  • ICP qualification and filtering
  • Competitor detection
  • Lead scoring
🎯 Your Decisions
  • Which leads to push to campaigns
  • Which campaign angle to use
  • When to add or pause searches
  • How to tune qualifier criteria
  • Outreach performance review

~1-2 hours per week

The system runs autonomously. Your time is spent on review and strategic adjustments.

TaskFrequencyTime
Review qualified leads 2-3x / week 10-15 min
Assign leads to campaigns & push Weekly 5-10 min
Review search performance Bi-weekly 10 min
Adjust qualifier criteria Monthly 15 min
Add new searches (AI-assisted) Monthly 15-20 min

Scaling the pipeline

Each lever directly increases qualified lead volume.

More searches Currently 6 → capacity for 50+
Competitor profiles monitored Currently 1 → AI can discover 50+
Platforms covered 5 available, most volume from LinkedIn
Qualifier coverage 3 profiles active, unlimited possible